{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F955c3932-4704-4098-b38a-2fe4107c318d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Landing Senior Roles by Shaping Perception (Not Just Performance) \u2014 BizBlend with Sana ft. Keith Anderson","description":"\n\n\n\n\n\n\nOn BizBlend, host Sana and Keith Anderson (Career Alchemy Labs; ex-Google, Meta, DoorDash, Calibrate) dig into why promotions in tech are driven by perception, not fairness\u2014and how to build executive presence without posturing. You\u2019ll learn the difference between proof (performance) and positioning (perception), how to craft a distinct leadership message across LinkedIn, interviews, and stakeholder meetings, and ways non-self-promoters can communicate wins authentically. Practical, candid, and geared for senior ICs and managers targeting director/VP roles.\u00a0\nAbout the Guest:\nKeith Anderson is the founder of Career Alchemy Labs. After leading teams at Google, Meta, DoorDash, and Calibrate, he now helps tech leaders communicate their unique value, shape perception intentionally, and land senior roles without pretending to be someone they\u2019re not.\nKey Takeaways:\n\n\nPromotions hinge on perception: performance is the proof, not the positioning.\n\n\nDefine a specific leadership identity beyond vague traits (e.g., \u201cstrategic\u201d); coin repeatable phrases you become known for.\n\n\nAlign your message everywhere\u2014LinkedIn, resume, 1:1s, interviews\u2014so others can \u201cconnect the dots\u201d without guessing.\n\n\nShow authentic stories selectively; tailor depth to the audience while staying yourself.\n\n\nTranslate engineering or functional work to business levers (revenue, marketing, ops, supply chain) to be seen as strategic.\n\n\nPrepare for interviews by researching the decision-maker\u2019s style and adapting delivery, not your core message.\n\n\nSelf-promotion can feel natural: credit the team, name your role clearly, and state outcomes succinctly.\n\n\nConnect with the Guest:\n\n\nLinkedIn: linkedin.com/in/keithand (K-E-I-T-H-A-N-D)\n\n\nCommunity (for leaders pursuing senior roles): www.careeralchemylab.com/leader\n\n\n\nWant to be a guest on BizBlend? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nDisclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\n\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\u2022 Mental Health & Emotional Well-being\u2022 Mindfulness & Spiritual Growth\u2022 Holistic Healing & Conscious Living\u2022 Trauma Recovery & Self-Empowerment\nWith over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\nSubscribe and be part of this healing journey.\nContactBrand: Healthy Mind By Avik\u2122Email: join@healthymindbyavik.com | podcast@healthymindbyavik.comWebsite: www.healthymindbyavik.comBased in: India & USA\nOpen to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.\nCHECK PODCAST SHOWS & BE A GUEST:Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network/healthymindbyavikBe a guest on our other shows: https://www.healthymindbyavik.com/beaguestVideo Testimonial: https://www.healthymindbyavik.com/testimonialsJoin Our Guest & Listener Community: https://nas.io/healthymindSubscribe To Newsletter: https://healthymindbyavik.substack.com/\nOUR SERVICESBusiness Podcast Management - https://ourofferings.healthymindbyavik.com/corporatepodcasting/Individual Podcast Management - https://ourofferin","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}