{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F956c96c0-be96-48a3-bf16-937fca9a6a0f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"335 - 6 Changes That Will Improve Your Membership's Email Marketing Results","description":"Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list.\n\nIf you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns.\n\nYou\u2019ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more. \n\nEssential Learning Points:\n\nWhy you should get out of your comfort zone with email marketing\nHow to utilize the P.S. section of your emails to drive sales\nWhy storytelling is the key to a good email\nHow to maintain interest through open-loop emails\nWhy you should always try to experiment with email marketing \nHow to use conditional content","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}