{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9581ac02-b25a-48fb-9b72-c717c822c21d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Considering packaging\u2019s impact during product development \u2013 podcast","description":"The global nutraceutical and broader wellness industry has a reputation for being mindful of its impact on health, the environment and social change. However, for many brands, packaging is a later consideration during the product development process; packaging is critical to product safety and integrity, but there are many options that could fit the bill. Looking holistically at the packaging\u2014from its alignment with the brand promise to investing in sustainable packaging for the long-term benefits to the ecosystem\u2014means making active choices from the start of any project. In this Vitafoods Insights podcast, Kate Bailey, policy and research director at Eco-Cycle (ecocycle.org), offers thoughts for CPG brands to consider around packaging, including design, recyclability and more. Eco-Cycle is one of the largest non-profit recycling and Zero Waste organizations in the United States with an international reputation as a pioneer and innovator in resource conservation.\n\nIn this podcast, Bailey and Informa\u2019s Heather Granato discuss:\n\n \u2022 Consumers\u2019 growing awareness of and interest in packaging solutions that are better for the environment, whether via recyclability, materials selection or Zero Waste options.\n \u2022 Issues that manufacturers are facing when making materials choices for packaging.\n \u2022 Opportunities to consider packaging from a whole-life or circular perspective.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/917f243b-d6a1-4db3-ab41-fad8bfd86515/avatars-vpaiscmwuo5jh56n-rxq1mw-original.jpg"}