{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F961adbfe-f7de-4ac5-9d60-ca942dcece7f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"17. Surfacing the COO's Crucial Role in Revenue Generation","description":"In this episode we discuss: "Surfacing the COO's Crucial Role in Revenue Generation". Our special guest is Pete Crosby a coach, lecturer and advisor, focussing on the successful design and execution of SaaS revenue and growth strategies. He is a 4x successful scale up revenue leader, most recently as CRO at Ometria. \r\n\nWe discuss the following with Pete: \r\n\n\n What kind of focus helps enable revenue generation? \r\n\n How should the COO\u2019s \u201csystem thinking\u201d be leveraged? \r\n\n Where should revenue operations live? \r\n\n What are the types of revenue ops leaders? How does that define their relationship with operations? \r\n\n How important is it for the COO to have a good understanding of revenue ops? \r\n\n What responsibility does a COO have in financial forecasting? \r\n\n How do organisations get more commercially efficient? \r\n\n\nReferences: \r\n\n\n revenue.ghost.io (Pete\u2019s weekly newsletter and deep dives on revenue topics each Sunday) \r\n\n\nBiography: \r\n\nPete is a coach, lecturer and advisor, focussing on the successful design and execution of SaaS revenue and growth strategies. \r\n\nHe conceived, wrote and teaches The Definitive Guide to Revenue Leadership syllabus at Sales Impact Academy with Mandy Cole of Stage 2 Capital. Guest lecturers on his course include Mark Roberge, Zoom\u2019s Greg Holmes, and Tableau\u2019s Elissa Fink. \r\n\nHe is a 4x successful scale up revenue leader, most recently as CRO at Ometria, who Deloitte placed in the Top 10 growth businesses in the UK with revenue acceleration above 3000%. He took Ometria to its $21m Series B in just 18 months.\r\n\nPrior to Ometria, Pete ran revenues at Viadeo from Series A to IPO, and took Triptease from $2m to $10m ARR and a successful Series B, also in just 18 months.\r\n\nNow the Founder of Pete Crosby Revenue, he has managed revenue teams in Beijing, Singapore, Moscow, Mexico City, Dakar, Casablanca, San Francisco, Boston, New York and in most major cities across Europe.\r\n\nCurrently he is a board advisor to 5 of Europe\u2019s most exciting B2B SaaS scale-ups. He also coaches revenue leaders at a further 50+ start-ups and scale-ups.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b79d9f48-5cd3-4543-9207-50811cad5a21/38045267-1686058356175-236a0429985a7.jpg"}