{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F973d6a95-fc5e-459e-98de-b14970cce2bd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Value and Price, Knowing The Difference","description":"Are You Focusing on Price Instead of Value in Your Business?\r\n Price is irrelevant when value is clear, and no one will value your time or service until you do. I sit down with Caroline to explore the critical difference between price and value and why focusing on value is the game-changer your business needs. Shifting from pricing to value not only transforms your sales conversations but also empowers your team to believe in themselves and the service they provide. If you\u2019ve ever struggled with pricing or want to scale your business without being tied to it, this episode is packed with insights to help you make that shift.\r\n\r\nComing up\u2026.\r\nWhy Price Is Irrelevant When Value Is Clear: Discover how shifting your focus to value can transform your business.\r\nThe Power of Belief: Learn why believing in your product or service is the first step to successful sales.\r\nOvercoming Pricing Fears: Hear real-life examples of business owners who conquered their fear of charging higher prices.\r\nEmpowering Your Team: Find out how to help your team embrace the value-first mindset and boost their confidence in sales.\r\nAvoiding Projection Bias: Understand why your personal views on pricing shouldn\u2019t dictate how you approach clients.\r\nMastering Value-Based Selling: Explore a simple six-step framework that makes pricing a natural part of the conversation.\r\nSolving Client Pain Points: Discover how to position your offering as the solution clients truly need.\r\nReframing Pricing as an Investment: Learn how to communicate pricing as an investment in outcomes, not just a cost.\r\n\r\nLinks:\r\nhttps://talentunited.com.au/\r\nhttps://www.facebook.com/mastermindbusinesspodcast\r\nhttps://www.instagram.com/mastermindbusinesspodcast/\r\nhttps://www.linkedin.com/company/mastermindbusinesspodcast/\r\n\r\nAbout Business Accelerator Mastermind\r\nBusiness Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximise their time, set and achieve goals, while remaining accountable.\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0bc01d6e-a7f7-4511-b4c2-1478b99a7f48/08d4fea3a6ac12e6.jpg"}