{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F97691f85-8eea-4d7d-beca-aa64175040df","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Drop the psychobabble, get more clients","description":"I think you\u2019ll agree that communication is vital. So how can we change the language we use in our marketing to attract more clients? How can we drop the psychobabble?\n\nIn this episode, I share why this is so important for a counsellor, some examples of language to use and some practical tips so you can get started today. \n\nHere\u2019s what you\u2019ll learn in this episode:\nHow the therapeutic relationship is key to a clients success\nUsing marketing to start that connection\nThe difference between 'A Professional Counsellor and being 'professional'\nWhy clear beats clever every time\nHow Imposter Syndrome affects this\n\nHighlights you can\u2019t miss\n5.56 Practical examples to give you ideas\n8.26 A simple trick to make your marketing language clear\n\nAnd Finally\u2026\nI share some simple, practical actions you can take today to get started. \n\nWhat to do next\nIf you enjoyed this show, please share it with your counselling peers. \n\nAnd I\u2019d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. \n\nDon\u2019t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}