{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F981479e8-b8de-4c75-acc7-20dba4ff13a0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Selling the Truth with AI: Brand Voice, Authenticity, and Real Connection with Hersh Rephun","description":"On this AIBiz episode, host Avik Chakraborty sits down with writer\u2013PR veteran\u2013comedian\u2013brand strategist Hersh Rephun to break down how to use AI without losing your voice. We cover his framework for building a Brand Voice Guide, why \u201csell the truth\u201d beats spin, how to disclose AI use ethically, and the mindset shift from outsourcing copy to owning your language. If you\u2019re a founder, creator, or marketer looking to build authority and trust, this conversation gives you practical, platform-ready tactics\u00a0\n\u00a0\nAbout the guest\u00a0\u00a0:\nHersh Rephun is the host of Truth Tastes Funny and author of Selling the Truth. A former screenwriter, PR lead, and stand-up comic, he now helps entrepreneurs develop a deep, consistent message through his Authority Lab and Brand Voice Guide process.\n\u00a0\nKey takeaways :\n\n\nTruth is a strategy. In saturated feeds, clear values and consistent language outperform clever taglines.\n\n\nAI is an amplifier, not an impersonator. Treat it like an apprentice that extends your output once trained on your Brand Voice Guide.\n\n\nBuild a Brand Voice Guide. Document values, tone, origin story, proof points, and vocabulary so every post, email, and ad aligns.\n\n\nDisclose AI use appropriately. Credit tools the way you cite sources; transparency builds trust with audiences and platforms.\n\n\nOwn your copy. With the right voice assets, founders shouldn\u2019t need ghostwriters for routine content\u2014iterate with AI, ship faster.\n\n\nHuman perspective matters. Use people for taste and judgment; use AI for speed, drafts, and exploration.\n\n\nPost-truth reality check. Learn to spot misinformation \u201carchetypes\u201d (e.g., hype/snake-oil) and counter with evidence and clarity.\n\n\nStart with self-knowledge. Brand work follows self-work\u2014map turning points, values, and the change you stand for before scaling content.\n\n\nGuideline status:Not violating. No hate speech, harassment, adult content, or medical/illegal advice. Phrases like \u201cBS artist\u201d and \u201csnake oil salesman\u201d appear as generic descriptors of misinformation tactics, not attacks on a protected group or individual.\n\u00a0\nHow to connect with the guest\u00a0\u00a0\n\n\nBook: SellingTheTruthBook.com\n\n\nSite & contact: http://hershrephun.com/\n\n\nLinkedIn: Hersh Rephun\n\n\n\u00a0\nWant to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\n\u00a0\nDisclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\n\u00a0\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\u2022 Mental Health & Emotional Well-being\u2022 Mindfulness & Spiritual Growth\u2022 Holistic Healing & Conscious Living\u2022 Trauma Recovery & Self-Empowerment\nWith over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\n\ud83d\udc49 Subscribe and be part of this healing journey.\nContact\ud83d\udcbc Brand: Healthy Mind By Avik\u2122\ud83d\udce7 Email: join@healthymindbyavik.com | podcast@healthymindbyavik.com\ud83c\udf10 Website: www.healthymindbyavik.com\ud83d\udccd Based in: India & USA\n\ud83c\udf99\ufe0f Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.\nCHECK PODCAST SHOWS & BE A GUEST:\ud83c\udfa7 Listen our 17 Podcast Shows Here: https://www.podbean.com/podcast-network","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cfa1318a-87ca-47b9-8261-9910260da96c/untitled-design-5-a2swm.jpg"}