{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F996d7ee2-a5a0-4b0d-8d17-8d0f934ebb7f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SPB 102: The Barber's Brief: Navigating the 2025 Marketing Trends\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/996d7ee2-a5a0-4b0d-8d17-8d0f934ebb7f\"></iframe>","title":"SPB 102: The Barber's Brief: Navigating the 2025 Marketing Trends","description":"<p>Welcome to Another Episode of Our Barber\u2019s Brief. </p>\n<p>In our final episode of the year, Vassilis and Marc discuss the key insights from the Cantor 2025 Trends Report, focusing on sustainability, inclusion, population growth challenges, the evolution of retail media networks, and the importance of innovation. </p>\n<p>They emphasize the need for authenticity in sustainability efforts, the business advantages of inclusivity, and the potential of retail media networks to leverage first-party data for targeted marketing. The conversation highlights the necessity for brands to adapt and innovate in a changing market landscape.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060<br /></p>\n<p>Timestamps</p>\n<p>00:00 - Introduction to 2025 Trends Report</p>\n<p>01:24 - Sustainability in Marketing</p>\n<p>04:39 - The Inclusion Imperative</p>\n<p>09:19 - Population Growth Challenges</p>\n<p>17:17 - Retail Media Networks Evolution</p>\n<p>25:43 - Stretching the Limits of Innovation</p>\n<p><br /></p>\n<p><strong>Link to report: </strong>https://www.kantar.com/campaigns/marketing-trends</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7b9cb487-78f7-46fe-bd07-41cf4e58c222/21697713-1734583563820-de4df73ecfbb6.jpg"}