{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F99d6cf3a-75e0-4727-8888-c1b51491e81a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#81: The Future of Online Search Is Changing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/99d6cf3a-75e0-4727-8888-c1b51491e81a\"></iframe>","title":"#81: The Future of Online Search Is Changing","description":"\nThe search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you\u2019ve got your answer.\u00a0Sounds familiar, right?\n \n\u00a0\nBut soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is\u00a0 called the\u00a0 \u201csearch generative experience,\u201d or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.\n\u00a0\n \nThis announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let\u2019s talk about it.\n\u00a0\n\nLinks Mentioned In This Episode:\nShow Notes: https://duocollective.com/blog/search-experience-is-changing\nInstagram: https://www.instagram.com/duoonairpodcast/\n#57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/\n#59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/\n\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/994a06e3-e6a9-4bc1-a8c4-cf55b41ee091/iFLIHTuZfa1qFtVy1PfrfffS.jpg"}