{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9a807650-9c1a-488e-ab54-d352667ca085","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Content Marketing for Events: Attract, Engage, Convert\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9a807650-9c1a-488e-ab54-d352667ca085\"></iframe>","title":"Content Marketing for Events: Attract, Engage, Convert","description":"This podcast episode is about using content marketing to promote events. The key takeaways are:\n\n\u2022Tailor content to the target audience to attract the right people.\n\u2022Use a variety of content formats, including video, email, and social media posts.\n\u2022Leverage interactive content like polls and quizzes to boost engagement.\n\u2022Repurpose content after the event to extend its reach and value.\n\u2022Track key metrics to measure the effectiveness of your content marketing strategy.\n\u2022Build relationships with sponsors and attendees to maintain engagement after the event.\n\u2022Be transparent about the event planning process to humanize your brand.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b06f712b-6504-4339-b962-c866b0d842a9/7b3a4a3254c47e5280dbafaf989faf1b.jpg"}