{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9acd7929-2d51-4d83-86c9-5573633df448","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Write a Brand Story that Builds Instant Trust and Attracts More Clients w/ J.J. Peterson\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9acd7929-2d51-4d83-86c9-5573633df448\"></iframe>","title":"How to Write a Brand Story that Builds Instant Trust and Attracts More Clients w/ J.J. Peterson","description":"What This Episode Is About\nStorytelling is a powerful way to connect with people, but it can be confusing for business owners who have never used it before. \nAfter all, what stories should we tell? \nShould we talk about ourselves, or about what we do? \nHow can we tell a story in a way that resonates with our audience and builds instant credibility? \nIn this episode, J.J. Peterson shares how businesses can use stories to connect with their audience, build trust, and increase their sales. \n \nMentioned In This Episode:\n\n* How to communicate your process for solving a potential client&#8217;s problem\n* Why you should keep our message brief and punchy\n* The biggest mistake of business storytelling\n* Why you should be straightforward with your Call to Action\n* How to build trust through storytelling\n\n \nResources:\n\n* Workshops to hep you clarify your message with https://storybrand.com/ (StoryBrand)\n* Schedule a https://calendly.com/joeyruss/15-minute-intro-call (Call with Us)\n* Don&#8217;t run out of money webinar coming soon!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a750c390-803b-46f4-b7c4-3e2ca5f6cadb/wealth-without-wall-street-podcast-artwork-2000.jpg"}