{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9c01c439-7f16-48d1-8ab3-31c2b1f66b07","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 118: Driving Modern Luxury: Inside JLR\u2019s House of Brands Strategy. With Charlotte Blank.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9c01c439-7f16-48d1-8ab3-31c2b1f66b07\"></iframe>","title":"SBP 118: Driving Modern Luxury: Inside JLR\u2019s House of Brands Strategy. With Charlotte Blank.","description":"<p>In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She explores the power of creative advertising, the role of psychological research in understanding consumers, and how marketing science supports strategic decisions. The conversation also dives into the Jaguar rebrand, the success of the Range Rover Sport campaign with Theo James, and the need for evidence-based, data-driven marketing to justify spend and deliver a seamless customer experience.</p><p>Enjoy the show!</p><p><br /></p><p><strong>Our Guest</strong></p><p>Charlotte Blank</p><p>US CMO at Jaguar Land Rover North America</p><p>Member Board of Trustees, Advertising Research Foundation (ARF)</p><p>Advisory Board Member, Penn Master of Behavioural and Decision Sciences</p><p>Harvard, MBA</p><p><a href=\"https://www.linkedin.com/in/charlotte-blank/\" rel=\"ugc noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/charlotte-blank/</a></p><p><br />Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p><br /></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br /></p><p>Timestamps</p><p>00:00 Introduction to Jaguar Land Rover's Marketing Strategy</p><p>02:58 Balancing Heritage and Modern Luxury</p><p>06:08 The Role of Marketing Science in Decision Making</p><p>08:58 Charlotte Blank's Unique Career Path</p><p>12:06 Behavioural Science and Marketing Insights</p><p>14:53 Understanding Consumer Behaviour Through Psychological Research</p><p>17:59 The Impact of Creative Effectiveness on Brand Growth</p><p>21:10 The Range Rover Sport Campaign with Theo James</p><p>23:55 Adapting Marketing Strategies for Different Markets</p><p>26:58 Evidence-Based Marketing and Its Impact on Performance</p><p>34:36 The Importance of Creative Advertising</p><p>36:11 The Jaguar Rebrand: A Bold Move</p><p>42:11 Understanding Consumer Psychology</p><p>48:01 Marketing Challenges and Solutions</p><p>51:25 Final Thoughts and Insights</p><p><br /></p><p><strong>Background Research &amp; Links:</strong></p><p>TEDx - Lead like a Scientist https://www.ted.com/talks/charlotte_blank_lead_like_a_scientist_experiments_are_key_to_unleashing_potential?</p><p>Sell Luxury without a product https://www.cmswire.com/digital-marketing/cmos-can-you-sell-luxury-without-a-product-jaguars-doing-it/</p><p>Copy Nothing https://www.youtube.com/watch?v=rLtFIrqhfng&amp;t=1s</p><p>Range Rover - Theo James https://www.youtube.com/watch?v=kwma55CDO9U</p><p>Best Q3 Ever https://www.automotiveworld.com/news-releases/jlr-delivers-robust-q3-financial-performance-with-best-q3-revenue-on-record/</p><p>Pause Exports to US https://www.reuters.com/business/autos-transportation/uks-jaguar-land-rover-pause-shipments-us-over-tariffs-times-says-2025-04-05/</p><p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cef47666-00d1-426b-951b-9ace6a654ccc/21697713-1745505998546-165628e8d40aa.jpg"}