{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9c31d47b-99cf-4880-86be-d23e33d2faa5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical | London advertising bubble and campaigns from Oatly and Expedia\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9c31d47b-99cf-4880-86be-d23e33d2faa5\"></iframe>","title":"Wax Lyrical | London advertising bubble and campaigns from Oatly and Expedia","description":"The Wax Lyrical team analyse the factors that can determine the success of a direct to consumer (DTC) brand; and as Boris Johnson pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f622b6db-9f3c-456f-b7ab-47b18ac4b04d/artworks-000675271009-y8oc58-t3000x3000.jpg"}