{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9c691b7b-7b36-4dc7-9f7e-4aa3cd3b32c3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#006 How can our systems support KAM success?","description":"Picture the scene\u2026\n\nYou\u2019ve just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. \n\nYou want to know: what we know, what we don\u2019t know, what we are planning to do and how we are going to achieve it. \n\nSounds like a simple ask right?\n\nAnd now you stand back and watch as your account manager battles with half a dozen spreadsheets, a PowerPoint slide deck, an underutilised CRM System and overwhelmed email inbox.\n\nWhere is the information? What is the intelligence? Do we have the right SYSTEMS in place?\n\nThe role of technology is to SUPPORT the business, to make the life of an account manager more productive, more effective and ultimately more successful.\n\nThe benefit of all of that for business leaders is clear \u2013 more visibility, more accountability and more control for the trajectory of where your top accounts are heading. \n\nMy guest on this episode is Alex Raymond, CEO and founder of KAPTA, one of the world\u2019s leading KAM Enablement tools. Join us!\n\n- - -\n\n\ud835\uddd4\ud835\udddf\ud835\uddd8\ud835\uddeb \ud835\udde5\ud835\uddd4\ud835\uddec\ud835\udde0\ud835\udde2\ud835\udde1\ud835\uddd7 \ud835\uddd5\ud835\udddc\ud835\udde2:\nAlex is the co-founder and CEO of Kapta.com, a customer experience mapping company based in Boulder, Colorado (US). Kapta is purpose-built for organisations who want to establish, expand, or improve their Key Account Management function. Their technology removes the busy guesswork from client services, so you can focus on the work that matters: building strong relationships.\n\nWith an MBA from INSEAD and a Bachelor\u2019s Degree in Foreign Service from Georgetown University, Alex is a smart man, with 20 years-experience in the customer experience software sector.\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n= = = = = = = = = = = = =","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}