{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9e6b90fb-de92-4ae4-a3b6-81bf285672fa","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#514: A New World Order to Categorize Loyalty Business Models\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9e6b90fb-de92-4ae4-a3b6-81bf285672fa\"></iframe>","title":"#514: A New World Order to Categorize Loyalty Business Models","description":"This &quot;Wiser Loyalty&quot; podcast wraps up discussions during March that guest hosts https://www.linkedin.com/in/billhanifin/ (Bill Hanifin) and https://www.linkedin.com/in/aarondauphinee/ (Aaron Dauphinee) had about Loyalty Business Models.\r\n\nBreaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.\r\n\nThe Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) designation, featuring the latest thinking on customer loyalty, backed up by market examples. \r\n\nNext Month\u2019s topic: Key Performance Indicators.\r\n\n\r\n\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/carlyneubauer/ (\u2060\u2060\u2060\u2060\u2060)https://www.linkedin.com/in/aarondauphinee/ (\u2060\u2060Aaron Dauphinee\u2060\u2060\u2060)\r\n\n2) https://www.linkedin.com/in/paulat/ (\u2060\u2060\u2060\u2060\u2060)https://www.linkedin.com/in/billhanifin/ (\u2060\u2060Bill Hanifin\u2060\u2060\u2060)\r\n\n3)  https://thewisemarketer.com/ (\u2060\u2060\u2060\u2060\u2060\u2060The Wise Marketer )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9f52bef0-9a98-40ba-81a8-b84886661103/2953009-1711368146387-cb709b4ddf3d3.jpg"}