{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9e70fa9b-52e7-4421-867f-3c2e870002cd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"248 - Overcoming The Fear Of Giving Away Your Expertise For Free\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9e70fa9b-52e7-4421-867f-3c2e870002cd\"></iframe>","title":"248 - Overcoming The Fear Of Giving Away Your Expertise For Free","description":"Most memberships are based on the owner\u2019s expertise and knowledge, so why would you start giving it away for free?\n\nIt may feel counter-intuitive, but content marketing has proven time and time again to be a hugely successful way of growing memberships.\n\nThe fear of free content is one of the most common topics in The Membership Academy, so I\u2019ve brought together the three reasons why you really don\u2019t need to worry about sharing free content and why, in fact, it is likely to help your membership grow.\n\nIf you want to face your fears and learn to embrace free content as part of your marketing strategy, this episode will do the job.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f0ba8a7d-ff75-4ff2-87c9-c7f394216a43/mg-podcast-artwork-new.jpg"}