{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9e9f8bdd-f36c-441e-9981-17ca89baab06","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why BCorp is a race to the top | With James Perry, Co-chairman Cook, Co-Founder BLab\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9e9f8bdd-f36c-441e-9981-17ca89baab06\"></iframe>","title":"Why BCorp is a race to the top | With James Perry, Co-chairman Cook, Co-Founder BLab","description":"Join us as we talk to James Perry from Cook about the B Corp movement. And, unlike the race to the bottom, which is synonymous with sustainability, why B Corp is a race to the top. James explains how he became involved and why he helped launch it in the UK. We also take a look at where marketing and sustainability overlap and discuss why the role of business needs to change. (And we even uncover that James started out his career as a marketer). \n\nB Corporations are a global movement of business leaders and entrepreneurs who are reinventing business so that it reflects our interdependence by serving people and planet as well as profit. This is a distinct vision for capitalism to shareholder primacy, which is rooted in the ideology of individualism. There are currently more than 3,400 B Corporations in 150 industries in over 70 countries.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/97f55cdc-e635-4a2d-9b74-3cd1dfc0b8a7/artworks-zoivmdw7kas36ntj-43xfcw-t3000x3000.jpg"}