{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9f827009-8a5e-4d18-96a3-87e458bb6ecc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 1)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9f827009-8a5e-4d18-96a3-87e458bb6ecc\"></iframe>","title":"54: Offline Marketing Still Works (Better!) with Brian Robinson (Part 1)","description":"Brian Robinson has mastered the art of offline marketing in 2019, an art that has been almost forgotten, but is still highly successful! In this episode, Brian gives us a step-by-step run-through of how to create a direct mailing campaign, covering everything from the size of the envelope to the content of the letter.<br />\r\nHe also shares his journey where he went from working in corporate sales for Coca-Cola USA and Johnson & Johnson, to doing cold sales for a brand new and unknown start-up that sold on-hold messages to banks and credit unions. Plus, Brian shares his struggle of trying to sell on-hold messages to business owners who are not aware that their customers are ever put on hold. Tune in for an episode packed with intriguing stories and incredible value!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ba128b5a-4fdb-458c-a3d1-f4097f68464f/ogefo28.jpg"}