{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9fa06a77-a7c4-4b5f-8099-494adcf38267","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"AI-Powered Insights in Tech with Google's Marie Van Blaricum\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/9fa06a77-a7c4-4b5f-8099-494adcf38267\"></iframe>","title":"AI-Powered Insights in Tech with Google's Marie Van Blaricum","description":"How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies.\n \n00:00 Introduction and Guest Introduction\n01:16 Differences Between CPG and Tech Insights\n03:03 Marie's Career Journey\n04:43 Consumer Centricity and Strategic Leadership\n06:45 Impact of AI on Insights\n08:58 Future-Proofing Careers in Insights\n10:35 Leadership in Times of Rapid Change\n13:05 Personal Career Advice from Marie\n15:15 Opportunities and Threats in the Insights Industry\n18:55 Conclusion and Final Thought","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}