{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F9fe8bf79-a7f8-4585-a95a-6cfb9cee3f34","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The Price Is Right Part 4 - Justifying Your Value","description":"BONUS: a short bonus episode in a new series to help accountants price better and win more business - \"The Price Is Right Part 4 - Justifying Your Value.\" \n\nIn these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.\n\nKey takeaways from this episode include:\n\n\u300bthe two benefits for accountants of listening to this podcast about pricing\n\n\u300bwhy recognising value and self worth is difficult for most accounting professionals\n\n\u300bthe problems accountants have in justifying their prices or their fee increases\n\n\u300bwhat makes charging premium fees hard for accountants if they haven't done it before\n\n\u300bwhy clients really don't care about how much time their accountant or CPA takes to do a job for them\n\n\u300brecognising that price only becomes an objection for clients when they don't see the value of what their accountant is offering\n\n\u300ban example from a car salesman on how to position value in a car buying negotiation\n\n\u300bthe role of belief for accountants who struggle to justify higher fees\n\n******************************\n\nIf you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:\n\nAre you a busy accountant struggling to create more revenue and career opportunities?\n\nAs an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you\u2019re a partner, you\u2019re under pressure to show you\u2019re worth a seat at the table. If you\u2019re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.\n\nThis unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:\n\n\u2713 What is a 'reachout' and how to create your target list\n\n\u2713 How to keep in touch with your contacts and how to approach follow up\n\n\u2713 How to make an introduction and extend your network by being helpful\n\n\u2713 How to start a conversation with someone you don't already know\n\n\u2713 How to make a new business offer without being salesy\n\nIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. \n\nDOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/\n\nNOTE TO LISTENERS:\n\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\n\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\n\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. \n\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\n\nFinally, every Saturday gives listeners a bonus...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/74245bc6-6c02-423e-8235-c1f4e998d2e8/8FOwDYwxBfrvkmALu1sx-9jV.jpg"}