{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa134bf57-a28a-44fd-9e3d-2f9f05df0036","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"280 - Pros and Cons of Pre-selling Your Membership\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a134bf57-a28a-44fd-9e3d-2f9f05df0036\"></iframe>","title":"280 - Pros and Cons of Pre-selling Your Membership","description":"Turning your membership idea into a reality can take a lot of time and, often, a lot of money.\n\nAs such you might be trying to find a way to raise funds earlier in the process.\n\nSome membership owners do this with a pre-sale.\n\nA pre-sale works like this: you have a great idea for a membership, so you test its viability by taking it to your audience to see if they are willing to invest in your concept (even though it doesn't exist yet!).\n\nIf they are, then you can generate seed money to help finance the development of your membership.\n\nHowever, before pre-selling your membership idea, it's important to know the pros and cons...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/53f31fb8-8b58-4b83-ba78-d273a7c18305/zBrAhxVvn3IkBW5zj_5ZhImf.png"}