{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa18c8a9c-d796-498a-a66d-70375615e338","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Building Trust Through Social Media With Mel Kettle","description":"Social media platforms provide huge opportunities to communicate with your audience.\u00a0 However, understanding which channel to use and how to successfully engage people to know, like and trust your organisation on social media can be overwhelming. Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, customers and stakeholders. Mel is particularly passionate about encouraging her clients to embrace social media. In today's episode of Be The Drop, Mel tells us what to consider in your social media strategy, we talk about why memorable stories create such engaging and shareable content\u00a0and she shares some fantastic tools that will help improve your social media marketing. --- Want more? Join\u00a0our FREE Facebook Group\u00a0where we\u00a0provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au \u00a0","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}