{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa202bdb5-7e7c-48f2-b537-9664b811b8e6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ask An Expert | Anything TikTok Can Do Your Brand Can Do Better With Firework's Eva Wang\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a202bdb5-7e7c-48f2-b537-9664b811b8e6\"></iframe>","title":"Ask An Expert | Anything TikTok Can Do Your Brand Can Do Better With Firework's Eva Wang","description":"In the latest Ask An Expert Series, Anne Mezzenga and Chris Walton sit down with Firework's Head of Commerce and Partnerships Eva Wang to discuss how retailers can offer their customers best-in-class, in-video shopping all on their own digital channels.\n\nThe three of them go deep on:\n\n\u2013 New, fully-native, instant checkout solutions for video commerce\n\u2013 TikTok\u2019s in-app commerce pilot and how brands should think about video operations in and outside the walled gardens of social platforms\n\u2013 Reducing video production budgets while making content that increases customer engagement\n\u2013 Properly preparing your brand for live commerce\n\nFor more information on Firework, head here: https://firework.com/\n\n*Sponsored Content*","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/fe9f3507-f8a8-44c4-8120-e9d8cdaab176/artworks-clohqurlxytemvmr-rbj4ba-t3000x3000.jpg"}