{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa25f45d0-d33d-450b-a65f-f38d7722c64e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Highlights reel: The top 4 mistakes that make your therapist website copy ineffective, with Kat Love","description":"Today I\u2019m sharing the last of the Highlights Reel episodes with you and I just know that you\u2019re going to love this episode. \n\nSo just to remind you, the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcast\n\nI\u2019ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, \n\nThere have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. \n\nAnd some truly amazing guests too sharing their knowledge and expertise so it\u2019s worth taking a look over past episodes to see if there\u2019s anything there that will help you.\n\nAnd this is one of the most popular episodes we had, so I\u2019m sharing it again in case you missed it. \n\nIn this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffective\n\nAnd just in case you\u2019re not sure what copy is - copy means the words on your website, so what you\u2019ve written. \n\nIn this episode we cover:\n> How to stop sounding like everyone else\n> How to encourage visitors to take the next step\n> How to stop being Wikipedia for mental health issues \n> How to write with clarity and warmth\n\nKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}