Welcome back to another episode of The Barber\u2019s Brief! Where Marc and Vassilis discuss marketing and business news that has caught their eye, they highlight our marketing moment, get into audience QA, and finish off by highlighting an ad of the week.
\nEnjoy the show!
\nOur Hosts:
\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060
\nGet in touch with our hosts:
\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/
\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060
\nTimestamps
\n0:00 - Introduction
\n1:01 - Consumer Still Feeling teh Inflation Squeeze
\n3:26 - Tik Tok Tightens Teen AD Targeting
\n5:52 - Apple\u2019s Vision Pro 1.4bn Failure
\n8:49 - The Growing Pains of Retail Media
\n12:05 - Marketing Moment: XBOX Football Manager
\n16:46 - Ad of the Week: McDonald\u2019s Retro Birthday Party
\nLinks:
\nTitle: Consumers still feeling the squeeze despite falling inflation
\nSource:
\nLink: https://www.marketingweek.com/consumers-squeeze-inflation-data/
\nSummary
\nTitle: TikTok tightens teen ad targeting and boosts AI transparency
\nSource: Search Engine Land
\nLink: https://searchengineland.com/tiktok-teen-ad-targeting-ai-transparency-443986
\nTitle: Apple\u2019s Vision Pro $1.4bn failure shows importance of market orientation
\nSource: The Drum
\nLink: https://www.thedrum.com/opinion/2024/07/15/apple-s-vision-pro-600m-failure-shows-importance-market-orientation
\nTitle: The growing pains of retail media: Dodging ROAS gremlins
\nSource: Marketing Week
\nLink: https://www.marketingweek.com/retail-media-roas-gremlin/
\nMarketing Moment: Highlighting Case studies (3-4 minutes):
\nXBox Football Manager (FM24) Video Game
\nEveryday Tactician - McCann London
\nhttps://www.youtube.com/watch?v=elq83mERXv0
\nBackground
\nIf you\u2019ve seen Wrexham docuseries they have been promoted to EFL One
\nThere\u2019s a huge advantage for teams that get promoted - more $, better players, better coaches etc
\nBromley had been in the lower leagues for 132 years
\nBromely paired with Xbox to recruit talent using their FM24 game
\nLike moneyball but with gamers
\nFilmed a documentary, promoted on social & the game
\nResults
\nHired the \u201cEveryday Tactictian\u201d a guy named Nathan Owolabi who was a tour guide at Wembly
\nBecame part of the team\u2019s backroom staff and worked for the club\u2019s manager
\nCampaign won a bunch of awards including Cannes Lions Grand Prix
\nPicked up a lot of press 1.5B impressions
\n190% increase in FM players
\nMost played version ever
\nBromely FC promoted to EFL two for the first time in the past 132 years
\nAd of the Week
\nMcDonald\u2019s serves up retro birthday party ad to celebrate 50 years in UK
\nLink: https://youtu.be/MgBs3DgLZBk
\nMcDonald\u2019s is kicking off a major new campaign celebrating 50 years since opening in the UK with a faithfully recreated reminder of the joy of its childhood birthday parties.
\nMcDonald's new campaign commemorating 50 years since its first UK location opened in Woolwich, London. The campaign features a nostalgic ad filmed in the original restaurant, meticulously recreated to evoke the ambiance of 1980s childhood birthday parties. Produced by Leo Burnett, the 60-second spot aims to celebrate McDonald's heritage and appeal to sentiments of joy and nostalgia associated with its early years in the UK.
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