{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa3b6872a-d7d0-4ab4-b6e0-7ec9eac40933","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"215 | Attract Your Ideal Customers, Ian Altman\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a3b6872a-d7d0-4ab4-b6e0-7ec9eac40933\"></iframe>","title":"215 | Attract Your Ideal Customers, Ian Altman","description":"In this episode, I talk about the best approach to use during that initial contact with someone. It could be with an inbound inquiry, an outbound call with a potential client, or someone you're connecting with via networking opportunity. I share how to avoid the biggest mistake that is incredibly common during initial contact situations - it\u2019s known as prematurely pitching your product and service.\n\nListen and Discover\n\n> Why prematurely pitching your product and service only repels a potential customer.\n> How to avoid sounding like a stereotypical salesperson during the initial contact.\n> A method to determine whether or not a potential customer has a problem that you\u2019re good at solving, that they feel is worth solving.\n> The Same Side Pitch - follow this idea of Entice, Disarm, and Discover.\n> And much more...\n\nDiscover more about the Same Side Selling Podcast\nhttps://www.ianaltman.com/same-side-selling-podcast/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cd9ba1db-a83d-4953-b5dd-9bb01323b27d/artworks-000611103283-enwsiw-t3000x3000.jpg"}