{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa4ccadb4-4f05-4716-8793-79ba25e5d45d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#275: Gamification Guru Explains Psychological Drivers of Engagement\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a4ccadb4-4f05-4716-8793-79ba25e5d45d\"></iframe>","title":"#275: Gamification Guru Explains Psychological Drivers of Engagement","description":"This exciting episode features the author of a fascinating book called https://yukaichou.com/gamification-book/ (\u201cActionable Gamification\u201d) by https://www.linkedin.com/in/yukaichou/ (Yu-Kai Chou).\r\n\nYu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.\r\n\nYu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.\r\n\nHis \u201chttps://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ (Octalysis Framework)\u201d has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve. \r\n\nListen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1.) https://www.linkedin.com/in/yukaichou/ (Yu-kai Chou)\r\n\n2.) https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ (Octalysis Framework)\r\n\n3.) Get the Actionable Gamification book by Yu-kai Chou https://www.amazon.com/dp/B00WAOGY4U?ref_=cm_sw_r_kb_dp_5Xp8AbCX8Q1P0andtag=kpembed-20andlinkCode=kpe (here)\r\n\n4.) https://metablox.co/ (Metablox)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1bf758c0-767a-4690-b349-409b56bde4f5/2953009-1662715343640-7817e9cb37903.jpg"}