{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa5ac0617-9eed-4696-95ed-73c021133b96","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Kevin Budelmann on The Connection Between Purpose, Brand, and Experience\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a5ac0617-9eed-4696-95ed-73c021133b96\"></iframe>","title":"Kevin Budelmann on The Connection Between Purpose, Brand, and Experience","description":"\u201cThe reason you would choose, as a customer, to engage with a company and buy their product or engage in their service is very similar to the reason an employee would want to work there.\u201d\r\n\r\nThis week, Kevin Budelmann, the co-founder and president of Michigan-based strategic design firm Peopledesign joins the Be Customer Led podcast with Bill Staikos.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ba433814-a74c-4b55-9e3e-fc5a5f938bfc/1ZN6QEcMBlwoAnQ2u23Pg89n.jpg"}