{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa6ede746-eec4-4c18-97a4-69e9ae5d1218","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The 4 Stages of Creating Engaging Social Media Content\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a6ede746-eec4-4c18-97a4-69e9ae5d1218\"></iframe>","title":"The 4 Stages of Creating Engaging Social Media Content","description":"Key Takeaways Covered In The Podcast\r\n\u201cAn hour of planning can save 10 hours of doing.\u201d \u2014 Dale Carnegie\r\n\r\n\r\n \tOne of the key aspects of social media is consistency. You need to show up every day.\r\n \tYou need variety in your posts to keep your followers engaged.\r\n \tThe assets you use with your social posts are just as important as the content itself.\r\n \tYou need to be present on your social channels! You can\u2019t just post and ignore.\r\n \tThe better you can get to know your audience, the better you can create content that will interest them.\r\n \tThe more you post content that provokes engagement, the more people you\u2019ll reach.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nThe more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience.\r\n\r\n\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tAn update about how changes in Facebook\u2019s algorithms will affect how your content app \u2013 1:55\r\n \tRecommendations and words of warning regarding how to handle the content you publish \u2013 4:30\r\n \tThe 4-stage process for identifying content needs \u2013 6:31\r\n \tThe reason it\u2019s important you understand who your target audience are \u2013 7:06\r\n \tWhere to look for ideas to create posts around \u2013 8:50\r\n \tHow social media really works \u2013 12:39\r\n \tHow to create assets\u2014what you\u2019ll use to put posts on social media \u2013 13:30\r\n \tTips for scheduling your posts \u2013 15:59\r\n\r\nLinks to Resources Mentioned in Today\u2019s Episode\r\n\r\n \tMeetEdgar\r\n \tWordSwag\r\n \tCanva\r\n \tContentCal\r\n \tBuffer\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}