{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa6f5740b-0dac-4018-97a4-88ea650e9925","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Here's What Works on Personal Branding & Reputation Building for Accountants","description":"Episode 39. In today's practical episode, listen to the Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building.\n\nKey takeaways include:\n\n\uff1e Why accountants and the fintech software vendors who serve them struggle to differentiate themselves from their competitors\n\n\uff1e How personal branding, reputation building and personal marketing mean similar things for accounting practitioners\n\n\uff1e How personal branding differs from corporate branding in the accounting and fintech world\n\n\uff1e How people refer and recommend people not brands in professional services \n\n\uff1e The career benefits for accountants and professionals of developing your personal brand\n\n\uff1e The old world of 'biding your time' to get promoted, and how that process can be accelerated by personally marketing yourself\n\n\uff1e The only way you can succeed if you are uncomfortable promoting and marketing yourself\n\n\uff1e What advocates, referrers and champions need from you if they're going to shout about you and recommend you\n\n\uff1e A model which explains the difference between character, personal brand and reputation\n\n\uff1e The critical components of your personal brand and when that turns into a reputation and career capital\n\n\uff1e What people really buy and why many accountants fail in their personal branding\n\n\uff1e 4 key areas in which you need to build your personal brand and reputation\n\n\uff1e The importance of a business network, and how many people the average professional knows by age 40\n\n\uff1e Reasons why your network might decrease as you grow older, meaning it needs maintaining\n\n\uff1e Some useful questions to assess whether your connections are the right ones and will be useful to you\n\n\uff1e The critical difference between your network and your reputation\n\n\uff1e Thoughts for accountants on building your authority, your credibility and your positioning\n\n\uff1e The importance and make up of a personal board of advisors, mentors and coaches\n\n\uff1e Why 'being professional' and getting the basics right is the foundation for a solid reputation\n\nNOTE TO LISTENERS:\n\nMartin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4db70681-74aa-40a6-92e2-0217a5eaa74a/PEbhiuH7Tw0F91a_b9Vq1GeZ.jpg"}