{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fa8e92661-6131-4dc5-8993-6c2fe88b565e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"320 - How Perceived Value Impacts Your Membership Pricing Strategy\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/a8e92661-6131-4dc5-8993-6c2fe88b565e\"></iframe>","title":"320 - How Perceived Value Impacts Your Membership Pricing Strategy","description":"How do you choose the perfect price for your membership? \n\nWhat\u2019s the number one thing to think about? The truth is, there are lots of different factors at play. But one thing people overlook is the idea of perceived value.\n\nPerceived value is something that isn\u2019t concrete or easy to assess. It\u2019s all about personal opinion, circumstances, the market itself, and everything in between.\n\nTune in to this episode, where we go through all the different elements that make up a good pricing decision for your membership. We cover everything from perceived value to weighing up the practicalities, member affordability, and of course, the competition.\n\nEssential Learning Points:\n\nHow perceived value affects pricing\nHow to price according to the market \nWhy you should look closely at the competition\nPricing based on practical considerations\nWhy the customer\u2019s affordability is worth considering","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}