{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fab3b8100-4e4e-46d5-b28c-271566996f09","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Participant Economy:  Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ab3b8100-4e4e-46d5-b28c-271566996f09\"></iframe>","title":"The Participant Economy:  Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid","description":"Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint and Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.\n \n00:00 Introduction and Sponsor Message\n00:35 Meet the Guest: Patrick Comer\n01:26 The Evolution of Market Research\n03:14 Defining ResTech\n05:43 Data Quality in 2025\n08:08 Privacy and Data Clean Rooms\n10:06 Synthetic Audiences and AI Moderators\n17:33 Quick Fire Round\n20:21 Conclusion and Call to Action","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}