{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fab4d5e17-3881-4431-9c22-7d2baeae269f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"6: Stop gating content, it doesn't work with Karla Rivershaw, Head of Marketing @Turtl\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ab4d5e17-3881-4431-9c22-7d2baeae269f\"></iframe>","title":"6: Stop gating content, it doesn't work with Karla Rivershaw, Head of Marketing @Turtl","description":"Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it\u2019s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more.\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6e8dca79-aa46-4582-a0a9-6cdcd113411c/8148576-1608035592069-2b1c02490f3ca-square-big.jpg"}