{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fabbffe7a-11b5-4b81-a1f9-b3dff100a525","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"76. Best Practice Guesting Strategies to Grow Your Business with Top-Rated Podcaster Jeremy Ryan Slate","description":"The goal of any B2B founder is to expand and strengthen the company\u2019s network.\u00a0 With today\u2019s technology, public relations and marketing strategies are no longer restricted to written and printed ads. The rise of new media has led to new ways of reaching a wider audience. This is where podcasting steps in as more founders realize the impact and reach of this new platform. Today, we have top-rated podcaster Jeremy Ryan Slate who emphasizes the role of podcast guesting as not just a public relations but also business development tool. We cover the do\u2019s and don\u2019ts and how to get maximum value. Tune in to this mini masterclass on how to get on a podcast and leverage that.\u00a0 \u00a0 Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Create Your Own Life Podcast (https://www.jeremyryanslate.com/podcast-2/) Jeremy Ryan Slate Website (https://www.jeremyryanslate.com/) Command Your Brand Website (https://commandyourbrand.com/) \u201c7 Reasons You\u2019re Not Getting on Your Favorite Podcasts\u201d (https://commandyourbrand.com/7reasons) \u00a0 We\u2019ll be talking about: \u00a0 Why Jeremy got into the B2B space and podcasting [02:02] Podcasting as a PR strategy [05:34] Podcast guesting tip #1: Establish your credibility [10:02] Podcast guesting tip #2: Determine your target audience [11:51] Podcast guesting tip #3: Leave a compelling call to action [12:21] Do not make the podcast about you [14:00] Podcast guesting is a PR action, not a marketing action [15:22] Don\u2019t force people down the buying path, be helpful and awesome [18:13] Build trust and credibility as a host [19:08] If you want to be on a show, be resourceful [21:02] Best practice for after the episode airs [23:31] Getting the most from your guest experience [27:21] Effective ways to promote on LinkedIn [29:38] Common mistakes of podcast guests [31:46] What\u2019s next for Jeremy [35:18] The one thing Jeremy recommends: \u2018Don\u2019t drink milk on a hot date\u2019 [36:05] \u00a0 About Our Guest: A former champion powerlifter, Jeremy Ryan Slate switched to new media and started the Create Your Own Life Podcast, which became, at one point, the #1 rated show on iTunes. With over 2.5 million downloads, the Create Your Own Life Podcast studies the highest performers in the world. It propelled Jeremy\u2019s success in podcasting and led to him later founding the Command Your Brand Media to help leaders use the power of podcasts to change the world. \u00a0 If you liked this episode, please don\u2019t forget to subscribe, tune in, and share this podcast.\u00a0 \u00a0 Connect with B2B Founder:\u00a0 Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}