{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fac838481-a0cd-46f6-972f-569ea733bed1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Improving Your Corporate Identity With Spiros Giannos","description":"Your corporate identity is about so much more than just your logo and brand colours. Your identity or brand is the essence of your business that\u00a0distinguishes your organisation or product from your competitors, in the eyes of your customers. Sipros Giannos is the Design Director of DesignLab, the business he started to answer a marketplace need for a more flexible, targeted and collaborative approach to design.\u00a0His focus is to deliver creativity that visually connects your business with your clients. In today's episode of Be The Drop, Spiros tells us why consistency is key\u00a0for corporate and brand identity,\u00a0 we talk about how brand perception extends right through to customer service and he shares his top tips to help you improve your visual branding and corporate identity. --- Want more? Join\u00a0our FREE Facebook Group\u00a0where we\u00a0provide tools and resources to help you supercharge your digital storytelling content. The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right. SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au \u00a0","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}