{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fad6bdfea-1df0-4764-ad26-0c3ec4e3b609","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ad6bdfea-1df0-4764-ad26-0c3ec4e3b609\"></iframe>","title":"SBP 053: Live From New York, It's Marketing Effectiveness. With David Tiltman.","description":"The topic of marketing effectiveness has become quite polarized, particularly here in North America. While some embrace it, others find it too theoretical. In this episode, we're joined by David Tillman, SVP Content at WARC, to delve into Mark Ritson\u2019s recent article, which highlights a critique of (North) American marketers for lagging on the principles of marketing effectiveness. We also take this opportunity to discuss the Contagious NYC event that is happening on January 24th.\nWe hope you enjoy the show! \n\nOur Guest\nDavid Tiltman\nSVP Content @ WARC\nHost of the WARC Podcast\nDavid\u2019s LinkedIn https://www.linkedin.com/in/david-tiltman-5a2a6614/ \nWARC: https://www.linkedin.com/company/warc/\n\nOur Hosts:\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nLinks:\nMost Contagious Event: https://contagious.swoogo.com/mostcontagiousnewyork\nWARC https://www.warc.com/\nMark Ritson & Fergus OCarol talk about his controversial column https://www.onstrategyshowcase.com/episode/mark-ritson-talks-about-his-controversial-column-in-marketing-week\nAbout Most Contagious Jan 2024 in NYC https://contagious.swoogo.com/mostcontagiousnewyork/4338022?ref=Creative+Impact\nHow Brands Grow https://marketingscience.info/how-brands-grow/ \nThe Long & Short of It https://ipa.co.uk/knowledge/publications-reports/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies\nJames Hurman\u2019s Creative Effectiveness Ladder https://www.warc.com/newsandopinion/news/cannes-lions-and-warc-reveal-secrets-to-creative-effectiveness/43765\n5/95 Rule https://www.marketingweek.com/peter-weinberg-jon-lombardo-95-5-rule/ \nCategory Entry Points https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b \nBuilding Distinctive Assets https://marketingscience.info/building-distinctive-brand-assets/\nPromise to the Customers https://business.linkedin.com/marketing-solutions/b2b-institute/making-a-promise-to-the-customer \nMark Riston\u2019s article about America falling behind https://www.marketingweek.com/effectiveness-ignorance-american-marketing/\n\nTimestamps:\n0:44 - Introduction to David Tiltman\n2:34 - How WARC, Lions and Contagious fit under the Ascential banner\n9:02 - What does marketing effectiveness mean? \n14:26 - Rather than effectiveness, maybe we need to ask how we\u2019ll drive business value. \n19:17 - Do marketers need a common set of KPIs, concepts and terms? \n27:35 - Good starting points to dig into marketing effectiveness \n31:45 - WARC\u2019s increasing commitment to the US in 2024 \n36:44 - About the Jan 2024 Most Contagious Event in NYC \n44:15 - How to find out more about David & WARC\u2019s increasing commitment\n47:02 - Post Pod with V and Marc\n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\n\u00a9 2024 Sleeping Barber\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5fe8b5cf-5bbe-425b-a450-ea562c23a927/21697713-1705565182188-f93833f151b22.jpg"}