Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being \u2013 even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform conflicts arising from a Temu listing. Marius explains why he is not writing off Temu, but will continue to evaluate it regularly.
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Chapters:
02:56 Meet Marius Eckel: E-commerce Insights
06:08 Marketplace Strategies and Challenges
08:57 Exploring Temu: Initial Impressions
18:03 Navigating Multiple Marketplaces
21:12 The Impact of New Market Players
24:02 Brand Safety and Market Perception
27:54 Challenges of Selling on Emerging Platforms
30:33 Evaluating Market Trends and Brand Positioning
35:51 The Impact of Global Trade Dynamics
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