{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fadbeefdc-deb0-4d0d-a5e7-987f332e97e4","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#508: Loyalty Business Models with Control as the Key Criterion\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/adbeefdc-deb0-4d0d-a5e7-987f332e97e4\"></iframe>","title":"#508: Loyalty Business Models with Control as the Key Criterion","description":"https://www.linkedin.com/in/aarondauphinee/ (Aaron Dauphinee) from the Loyalty Academy\u2122 flies solo in this week&#39;s of the \u201cWiser Loyalty\u201d podcast series while https://www.linkedin.com/in/billhanifin/ (Bill Hanifin) is in London, UK.    He explores constructs from curriculum in course #104 on Loyalty Program Business Models to set the stage for the next two episodes when Bill and Aaron are back together again.\r\n\nAaron provides a topline introduction to three &#39;traditional&#39; loyalty program business models that have served the full spectrum of Customer Loyalty to-date: Proprietary, Player, and Coalition models.  This sets the stage for back-to-back weeks of digging deeper into and stress testing each of these models, introducing and evaluating new models, and discussing the viability and relevance of all of them for the loyalty landscapes of today and tomorrow.\r\n\nIn the Wiser Loyalty series,  our experts discuss constructs each month that are taken from the Certified Loyalty Marketing Professional\u2122 (CLMP\u2122) curriculum.  This month respectfully challenges concepts known to be foundational to Loyalty to set up for next month&#39;s conversation on Key Success Factors in Loyalty.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/carlyneubauer/ (\u2060)https://www.linkedin.com/in/aarondauphinee/ (Aaron Dauphinee\u2060)\r\n\n2) https://www.linkedin.com/in/paulat/ (\u2060)https://www.linkedin.com/in/billhanifin/ (Bill Hanifin\u2060)\r\n\n3)  https://thewisemarketer.com/ (\u2060\u2060\u2060\u2060The Wise Marketer )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/94c752bc-54c3-48a8-80a1-751573ceddb1/2953009-1710151987771-5d923fb923c29.jpg"}