{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fae65e5cc-8f1d-428b-ac01-65eaf2ac70bb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Should I Offer Black Friday Deals\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ae65e5cc-8f1d-428b-ac01-65eaf2ac70bb\"></iframe>","title":"Should I Offer Black Friday Deals","description":"Send us a text A few years ago I got an email from a client asking me to review \"the attached\" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.  I called and spoke to her about it. Asking her what the business purpose and goal ...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b61c31d1-bcc3-4023-914b-7b2eb09040af/4h96ywg9g750jakc97jo9sjiquop.jpg"}