{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fae6bc2eb-2e79-4508-8673-292a90ea8301","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"28: Influence Vs Influencer : The Impact of Social Media on Storytelling\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/ae6bc2eb-2e79-4508-8673-292a90ea8301\"></iframe>","title":"28: Influence Vs Influencer : The Impact of Social Media on Storytelling","description":"In this episode of Speaker Driven Business, Jacqueline explores the difference between being an influencer and having true influence. We all know influencers as those who promote products on social media to drive purchases from their followers. Jacqueline defines influence as the ability to affect how someone develops, behaves, or thinks. \n\nJacqueline advises nurturing both influencer and influence expertise. She encourages us to use influencer strategies to grow business while investing in enhancing skills of influence for the long term.\n\nImpactful storytelling takes centrestage in this endeavour. To build influence and become an impactful influencer  Mastering stories that captivate hearts and minds is vital for getting and holding attention. \n\nThis episode will compel you to value true influence alongside influencer strategies so we can effectively connect with people, shift perspectives, and change the world around us. \n\nTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bc83f61d-7d0e-4ee6-97b5-662b25c27e25/79811c70-425a-11ef-adad-d34607f59e67.png"}