{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Faed1551b-7cdb-4664-a225-7307de0adcb3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#383: TGI Fridays\u2019 Strategic Focus On Loyalty: Fridays Rewards\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/aed1551b-7cdb-4664-a225-7307de0adcb3\"></iframe>","title":"#383: TGI Fridays\u2019 Strategic Focus On Loyalty: Fridays Rewards","description":"https://www.linkedin.com/in/lindsay-eichten-09a3134/ (Lindsay Eichten )is a seasoned loyalty executive across multiple industries, but in her role as Director CRM, Loyalty and Media, she leads a small team to deliver the launch of Fridays Rewards for the iconic brand, https://www.linkedin.com/company/tgi-fridays/ (TGI Fridays. )\r\n\nLindsay highlights that loyalty is a key strategic initiative for TGI Fridays, which therefore means she has the support and the focus on her team\u2019s deliverables in this role.  She emphasizes how starting the change management process with the chain\u2019s front line staff has been critical to understand what makes a great restaurant loyalty experience and to get the buy in from the team at the front line.  \r\n\nFinally, Lindsay supports how important it is to secure the right technology partner, which can work on a global scale for a brand as expansive as TGI Fridays.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/amanda-cromhout-34167b2/ (Amanda Cromhout. )\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/lindsay-eichten-09a3134/ (Lindsay Eichten)\r\n\n2)  https://tgifridays.com (TGI Fridays)\r\n\n3)  https://tgifridays.com/loyalty/ (NEW Fridays Rewards)\r\n\n4)  https://datadelivers.com/news/tgi-fridays-taps-datadelivers-for-in-depth-customer-analytics/ (Data Delivers)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5eb4af67-1401-43ae-949d-7376d0045e80/2953009-1688588520256-5d4cb348c66.jpg"}