{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Faefdbf84-b9f2-4a90-bac1-513448c953b0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Focus in Action: Turning Expertise into Empire\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/aefdbf84-b9f2-4a90-bac1-513448c953b0\"></iframe>","title":"Focus in Action: Turning Expertise into Empire","description":"Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, host Michael Buzinski dives deep into transforming your expertise into a powerful marketing asset. Last week, we explored why identifying your \"what\" is essential before addressing your \"who.\" Building on that foundation, this episode focuses on creating a solution framework from your expertise. Using a real-world example of Rachel, an operations consultant, Michael illustrates how \"just\" can be the most expe...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2c985835-2c27-4d5d-ae0c-233a3faf6c1e/Title-Tile-1.png"}