{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb05654c7-801a-47a9-80a8-dee629330544","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b05654c7-801a-47a9-80a8-dee629330544\"></iframe>","title":"SBP 111: The Barber's Brief: Nobody Cares That You Use AI. March 6, 2025","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p><p><br /></p><p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p><p>Enjoy the show!</p><p><br /></p><p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p><p><br /></p><p>Get in touch with our hosts:</p><p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p><p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p><p><br /></p><p>Timestamps:</p><p>00:49 - Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns</p><p>04:59 - Clear briefs help marketers confront the chaos of advertising</p><p>07:08 - Adalytics Goes Public with First Named Client Partnership</p><p>10:43 - Guess What? Nobody and Everybody Cares About AI</p><p>15:00 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025</p><p>23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical </p><p>25:35 - Coming up next week.</p><p><br /></p><p>In The News Links:</p><p>Brand Recognition Trumps Rankings: New SEO Data Reveals Consumer Trust Patterns</p><p>Link: https://searchengineland.com/brands-search-results-survey-452789</p><p><br /></p><p>Clear briefs help marketers confront the chaos of advertising</p><p>Link: https://www.marketingweek.com/clear-briefs-confront-chaos/</p><p><br /></p><p>Adalytics Goes Public with First Named Client Partnership</p><p>Link: https://adage.com/article/digital-marketing-ad-tech-news/ad-tech-watchdog-adalytics-publicizes-quad-paying-client/2603756 </p><p><br /></p><p>Guess What? Nobody and Everybody Cares About AI</p><p>https://investors.fiverr.com/news-releases/news-release-details/guess-what-nobody-and-everybody-cares-about-ai</p><p><br /></p><p><br /></p><p>The Marketing Moment:</p><p>Fragment Forward: Five Key Trends Shaping 2025</p><p>The Contagious IQ Download 2024 / https://www.contagious.com/reports-and-webinars/the-contagious-iq-download-2024</p><p><br /></p><p>Ad Of The Week:</p><p>Fiver - Nobody Cares - A Musical</p><p>https://youtu.be/hJYvwmodYIU?si=O2mIDhiUQxoxf8ak</p><p><br /></p><p>Key Points:</p><p>A great example of an entertaining B2B ad with the use of humour.</p><p>Fiver built this in-house, while also using insights from their report.</p><p>The campaign emphasizes the importance of human expertise in maintaining high-quality results when integrating AI</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c32a1cb7-54ea-4b3e-aa25-aa4ab5585b42/21697713-1741236487383-f10b34fb1dea5.jpg"}