{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb0dab09e-71d4-4f4a-a16f-131af6f56334","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"12: Inside the mind of the Gong\u2019s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io \" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b0dab09e-71d4-4f4a-a16f-131af6f56334\"></iframe>","title":"12: Inside the mind of the Gong\u2019s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io ","description":"Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on \u2018brand\u2019 and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more.\n\n--- \n\nSend in a voice message: https://anchor.fm/cognism/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/32d88ddc-f316-4888-90d1-b8802bf286a1/8148576-1622100133851-d0078af823ec4-square-big.jpg"}