{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb0e234ba-e1d6-43f4-b536-5545e3600570","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"LinkedIn Profile Optimization for Professionals with Donna Serdula #63","description":"Linkedin Profile Optimisation for Professionals with Donna Serdula #63\nNick Day is joined on The HR L&D Podcast sofa by Donna Serdula, who is an influencer that has been pivotal in pioneering the concept of LinkedIn profile optimisation for business leaders across the globe.\nThis work led Donna in 2009, to found Vision Board Media and LinkedIn-Makeover.com where she developed the now coveted, \u201cLinkedIn 4-point methodology\u201d. Donna now has over 40 writers working for her who all work hard to help thousands of executives, entrepreneurs, sales stars, business leaders, and professionals from around the world to create professionally branded LinkedIn profiles.\nDonna is also the author of the book \u201cLinkedIn Profile Optimization For Dummies,\u201d published by Wiley.\nNow, Let\u2019s be honest, when was the last time you took a detailed look at your own LinkedIn profile? How many of you know it could be a little better and yet we still haven\u2019t done anything to improve it? Or perhaps the question we should be asking ourselves is this - what incredible opportunities are we missing out on because of an un-optimised profile?\nLinkedIn has over 610 million professionals in over 200 countries listed on the platform and for many, LinkedIn provides the first impression of you that others see. So why aren\u2019t we using it to its fullest extent? What can we do to ensure we are leveraging the power of the platform more effectively?\nFear not! Because Linkedin Profile branding expert Donna Serdula is here to help!\nDonna has been featured on Forbes, Business Insider, Time\u2019s Money Section, Wall Street Journal\u2019s Market Watch, LA Times, NBC, SiriusXM Radio\u2019s The Focus Group, and many other news outlets so without further ado, lets welcome Donna Serdula to the show!\nIn this \u201cLinkedin Profile Optimisation for Professionals\u201d episode with Donna Serdula on The HR L&D Podcast, we also explore:\n\n* What do the words Human Resources mean to you?\n* How can we optimize our LinkedIn profile to get found?\n* Can you tell us more about your \u201cLinkedIn 4-point methodology\u201d?\n* Why is networking on LinkedIn now more important than ever?\n* How can we attract business partners and employees with our LinkedIn?\n* How do we create and update our LinkedIn profile for personal branding?\n* If I was an HR practitioner new to LinkedIn or perhaps even sceptical of LinkedIn, how would you sell it as a proposition or why is it essential we have a presence on the platform?\n* How did the collaboration with the publisher Wiley occur that resulted in your excellent book: Book on Amazon: \u201cLinkedIn Profile Optimization For Dummies\u201d?\n* What has working with over 6000 executives taught you about LinkedIn success?\n\nLinks highlighted in this \u201cLinkedin Profile Optimisation for Professionals\u201d episode are included below:\n\n* Linkedin: https://www.linkedin.com/in/todonna\n* Book on Amazon: \u201c","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/059b436e-25ca-43ea-a3c8-3e7d69630d86/YBz1oOffGKRqC0qrNBeStDKe.jpg"}