{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb10c55e3-4e90-4de3-ba82-8a9348a15c3d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Business Publishing: How To Accelerate Growth","description":"Understanding business publishing within content marketing is one of the most critical of marketing's key elements. \"Marketing\" in the digital world is really a function more than a role now, given the remit is so broad. Seeing one aspect of this function as a 'publishing capability' provides SMEs with a powerful tool to help them grow their business. Leticia Mooney is a publisher and content specialist, and Queen Pixie at her business, Brutal Pixie. Leticia has published three books, written boundless blogs, and directed content departments for many businesses, giving her the expertise to train others, consult, and publish great content herself. In today's episode of Be The Drop, we delve into the hearts and minds of audiences, exploring the practice of creating content, and discuss the many facets of marketing in today's digital world. Leticia explains her approach to content marketing, and the value of business publishing for SME's. ---- Considering starting your own podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs;view full training details via this link. ----- The\u00a0Be\u00a0The Drop\u00a0podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! SUBSCRIBE to the blog here SUBSCRIBE to Be The Drop podcast in iTunes here SUBSCRIBE to Be The Drop in Spotify here SUBSCRIBE on YouTube here\u00a0for the full interview video, behind the scenes, bloopers & more. CONNECT with us\u00a0on Facebook, follow @be_the_drop on\u00a0Instagram\u00a0or\u00a0Twitter. CONTACT US\u00a0podcast@narrativemarketing.com.au","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}