{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb154c4ad-6bdc-44db-bd99-1ad1da74d810","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#68: Mindful Marketing & Loyalty Insights from Scandinavia.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b154c4ad-6bdc-44db-bd99-1ad1da74d810\"></iframe>","title":"#68: Mindful Marketing & Loyalty Insights from Scandinavia.","description":"As we come to the end of 2020, we explore the little-known concept of \u201cmindful marketing\u201d and how it relates to loyalty through an interview with https://www.linkedin.com/in/mathsmathisen/ (Maths Mathisen), founder and CEO of an innovative app built to drive loyalty for brands with students, a notoriously difficult demographic to target, particularly in the age of digital distraction and addiction. \r\n\nThe https://www.hold.app/ (HOLD app) uses the power of gamification to help FMCG brands and convenience retailers compete in the \u201cwar of attention\u201d highlighted in the Netflix documentary \u201cthe Social Dilemma\u201d, and it is hugely successful in Norway where 50% of third level students use it!\r\n\nListen to this final episode of \u201chttp://letstalkloyalty.com/ (Let\u2019s Talk Loyalty)\u201d for a fascinating discussion on using social mechanics and the power of purpose to build a tribe for your loyalty programme, with exciting lessons from an extraordinary Scandinavian success story.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/mathsmathisen/ (Maths Mathisen) - CEO and Co-founder at Hold AS\r\n\n2) https://www.hold.app/ (HOLD App)\r\n\n3) https://www.netflix.com/ch-en/title/81254224 (Netflix Documentary) \u2013 The Social Dilemma","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c30ef874-c5c5-4625-9a4c-bd9885a2e9f6/2953009-1609232516792-61155063df934.jpg"}