{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb2a3a4e9-3aa7-42de-ab93-3502bdb80c0b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"331 - Promoting Your Membership Using Social Media: A 12 Step Plan\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/b2a3a4e9-3aa7-42de-ab93-3502bdb80c0b\"></iframe>","title":"331 - Promoting Your Membership Using Social Media: A 12 Step Plan","description":"Do you want to transform your tweeting into real results? Unsure where to start?\n\nSocial media is a tough nut to crack. You can post consistently and still see no results and no sales. The good news is that you can turn it around with some proper planning and a little help from your analytics. \n\nThis episode, takes you through a 12-step social media plan to help you tweak and fine-tune your current strategy.\n\nTune in to hear why social media is so important, why you need to audit your channels, learn from your audience, keep an eye on your analytics, and much more. \n\nEssential Learning Points: \n\nWhy social media should be key to your marketing strategy     \nWhy you should audit your channels and your audience\nThe importance of knowing your audience well   \nHow to serve and build your audience\nHow to offer value consistently\nWhy you need to keep an eye on analytics","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}