{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb45d0724-20c2-47bb-8245-c7ef90095bf3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Is Alcohol the Default or a Choice. How Mindful Drinking Rewrites Social Rituals with Michelle Houston","description":"On The Wellness Reimagined, host Shreya sits down with Michelle Houston, founder of To Be Honest Beverage, to unpack intentional living through the lens of alcohol-free culture. We get real on anxiety, identity and the sober curious spectrum. Michelle breaks down how to design adult, sophisticated social rituals without intoxication, why community and recovery-centric wellness are reshaping nightlife and how CPG founders can scale with integrity in a profit-heavy category. Expect sharp insights on mindful drinking, CBD-infused functional spirits, and practical frameworks to audit habits. This is your tactical playbook for replacing default choices with deliberate ones.\u00a0\nAbout the Guest:\nMichelle Houston is the visionary behind To Be Honest Beverage (TBH Bev), a non-alcoholic functional spirits brand focused on elevated, inclusive drinking experiences that support mental well-being and conscious living.\nKey Takeaways:\n\n\nSober curious is a spectrum. It is about questioning defaults and choosing context-appropriate rituals that align with health and identity.\n\n\nMindful drinking starts with a personal audit. Track behaviors first, then design small, high-leverage swaps that compound.\n\n\nCommunity is the new nightlife. Run clubs, pickleball, cold plunges and craft gatherings are displacing alcohol-centric socializing.\n\n\nHealth tradeoffs are real. Alcohol can undercut sleep, muscle recovery and next-day cognition.\n\n\nProduct insight. TBH Bev targets \u201cadult, sophisticated\u201d flavor and function without intoxication to preserve presence and performance.\n\n\nFounder reality. Bootstrapped CPG demands ruthless focus on channel fit, margins and regulatory navigation, especially with hemp-derived inputs.\n\n\nIdentity shift. Post-pandemic reflection pushed many to re-evaluate work, relationships and the role of alcohol in self-expression.\n\n\nFirst step you can take today. Conduct a one-week habit assessment. Write it down. Pick one environment change and one belief to challenge.\n\n\nConnect with the Guest:\nWebsite: tobehonestbev.comSocial: @ToBeHonestBev on YouTube, TikTok, and InstagramAvailability: Ships across the U.S.; stocked at select non-alcoholic shops and bars.DM for questions via Instagram: @ToBeHonestBev\n\nWant to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nDisclaimer. This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik\u2122\ufe0f. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.\nHealthy Mind By Avik\u2122\ufe0f is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it\u2019s become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty\u2014storyteller, survivor, wellness advocate\u2014this channel shares powerful podcasts and soul-nurturing conversations on:\n\u2022 Mental Health & Emotional Well-being\u2022 Mindfulness & Spiritual Growth\u2022 Holistic Healing & Conscious Living\u2022 Trauma Recovery & Self-Empowerment\nWith over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.\n\ud83d\udc49 Subscribe and be part of this healing journey.\n** Contact**\n\ud83d\udcbc Brand: Healthy Mind By Avik\u2122\ud83d\udce7 Email: join@healthymindbyavik.com | podcast@healthymindbyavik.com\ud83c\udf10 Website: www.healthymindbyavik.com\ud83d\udccd Based in: India & USA\n\ud83c\udf99\ufe0f Open to collaborations, guest appearances, coaching, and strategic partnerships. Let's connect to create a ripple effect of positivity.\nCHECK PODCAST SHOWS & BE A GUEST:\n\ud83c\udfa7 Listen our 17 Podcast Shows Here: https://www.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/af536c43-36c6-4d23-977b-34b65adf71d0/zwrlny5wbmc.jpg"}