{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2Fb4df989c-10ef-44f7-8279-79bc928cdb99","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Accounting Firm Employer Brand \u2013 Rewarding Talent","description":"Episode 114. In today's practical episode, \"Accounting Firm Employer Brand - Rewarding Talent.\" In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice. \r\n\r\nKey takeaways from this episode include:\r\n\r\n\u27af the importance for accounting firms to pay their people what they are worth\r\n\r\n\u27af why money isn't everything when it comes to rewarding employees\r\n\r\n\u27af how a better job title or grander role can be more important to some staff than their salary\r\n\r\n\u27af asking if you would take a 20% pay cut to work from home 100% of the time\r\n\r\n\u27af how paying market rates for staff is the starting point for accounting firms wanting to attract and keep talent\r\n\r\n\u27af what staff are often more interested in benefits other than money in their employment package\r\n\r\n\u27af what accountancy staff are likely NOT to tolerate, no matter how much you pay them\r\n\r\n\u27af definition of an employer value proposition (EVP) for accounting firms\r\n\r\n\u27af five key components of a strong EVP or employer value proposition in accountancy\r\n\r\n\u27af the need to prioritise employee mental health and well being in accounting firms\r\n\r\n\u27af what coming into the office might look like for accounting firms with a strong employer value proposition\r\n\r\n\u27af the importance for accounting firms to deliver on their promises to staff they make in the recruitment process\r\n\r\n\u27af which corporate organisation has the EVP summarised as 'a job you love to talk about'\r\n\r\n\u27af the importance of giving employees and staff in accounting firms a say in how they are rewarded\r\n\r\nNOTE TO LISTENERS:\r\n\r\nThe Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.\r\n\r\nEvery Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.\r\n\r\nEvery Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. \r\n\r\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\r\n\r\nFinally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.\r\n\r\nMartin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...\r\n\r\nHow to leave a review on Apple Podcasts\r\n\r\n\u2460 Open the Podcasts app on your iPhone, iPad, or Mac.\r\n\r\n\u2461 Navigate to the page of the Accounting Influencers Podcast.\r\n\r\n\u2462 Scroll down to find the subhead titled \"Ratings and Reviews.\"\r\n\r\n\u2463 Under one of the highlighted reviews, select \"Write a Review.\"\r\n\r\nAnything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. \r\n\r\nPlease also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47745c02-2642-4a24-a58e-4990b9cd83bc/hfm3iuNFVyLoqMEcH-DpmRHr.jpg"}